In a new expansion drive to actualize its
pan-African goals, foremost creative agency, Temple Management Company (TMC)
has appointed international Artiste and Repertoire (A&R) executive, Hadja
Kobele Keita, as Managing Director for its Francophone region. Under her new
role, Ms. Keita will oversee the aggressive expansion of the pan-African
creative powerhouse in French-speaking Africa working with individual talents
as well as organizations from the region to actualize the goal of TMC. At a
private ceremony in Lagos at the corporate headquarters, Ms. Keita was unveiled
by Mr. Idris Olorunnimbe, Group Chief Executive, in company of other members of
group senior management of the fast-growing organization. Temple Francophone is
expected to coordinate with the main office based in Lagos, but will have a
headquarters in Abidjan. The organization also operates an East Africa regional
office in Nairobi, Kenya.
According to Mr. Olorunnimbe, the new move
has again reaffirmed TMC as a truly global brand. “When we started this journey
over a year ago, our intentions were clear – to fill a void as a global
creative brand based in Africa. Our target is to be a bridge builder between
international investors and African talents across different categories. The
launch of Temple Francophone is one of the pieces in the jigsaw puzzle to
actualize that,” the TMC head-honcho explained. Until her new appointment, the
Howard University trained showbiz personality was Head of Public Relations and
Special Projects, Universal Music. She brings in a lot of experience as a
seasoned talent scout, versatile promoter with vast international influence in
the area of media and public relations. With her Washington based, Coyah
Productions, Keita has established herself as one of Africa’s most influential
A&R persons working with global brands such as Roc Nation, BET and South By
South West (SXSW). She is the curator of ‘Sounds from Africa,’ a rallying point
at the yearly SXSW conference for some of the biggest musicians in Africa and
the Diaspora. Speaking about her new role, Keita said she was excited and
couldn’t wait to start work. “The beauty of my new role with Temple is my
ability to define it with the everlasting movement of our Industry,” Ms. Keita
said. “The world needs to understand that the African Entertainment Industry
isn’t confined into East, West or South Africa, there are important stories in francophone,
lusophone and North Africa as well. My goal is to be the curator, through
Temple, of those stories.” Mr. Tunde Folawiyo, the Group Chairman, welcomed Ms
Keita to the company and echoed her sentiments. “The experience, expertise and
knowledge that Hadja brings to Temple further strengthens our Pan-African
vision and reinforces our position at the forefront of Sports and Entertainment
service providers,” Mr. Folawiyo said. “We will continue to consolidate the
leadership of our organization and look forward to the opportunities that her
presence will present.”
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